Natural Foods

Natural Foods Marketplace

Natural foods are the fastest growing product area in the supermarket today. For retailers, wholesalers and manufacturers the question is not whether this trend will continue, but how to seize the opportunity natural and organic foods present.

NATURAL FOODS have seen major changes in the past 20 years. If when you think of natural foods your image is of bulk beans, rice, whole wheat flour, and granola, you will be surprised to see what’s available today, especially in the frozen foods department.

The sales growth of Whole Foods (21%) and Wild Oats (36%), together with Wal-Marts’ plans to add organic SKUs underscore the importance of this product area.